You Will Go Broke Before You Make A Profit

I WAS ‘BROKE’ FOR ABOUT TWO YEARS

There’s a misconception that entrepreneurs always have money – in fact, we’re always in need of capital to execute new ideas and keep our business running. When I started my business I was ‘broke’. Some months I made just enough to pay my rent and, when all else failed, my mother settled my bills for me. The vision was there and I was doing the work, but the money wasn’t coming in as fast as I thought it would.

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Things fluctuate in business so you have to learn how to manage money well. Investing back into the business is always the best decision.

TEAM WORK MAKES THE DREAM WORK

Initially you’ll be your own assistant, manager, receptionist, accountant… However, once you do have staff, understand the value of teamwork. No-one can be good at everything! A solid team that shares the same vision and understands the culture of your business will become key to your success. It wasn’t until I got freelance writers and a PA that I understood what it meant to work efficiently without overworking yourself. Having a team helped me to focus on pitching for new clients as opposed to just sitting at the office all day. My team has been pivotal in the growth of my companies.

I LOVE THAT I’M BUILDING MY OWN LEGACY

As an entrepreneur, I’m free to be creative and make money doing what I enjoy. I love that I’m building my own legacy as a young, black, female entrepreneur. I’m creating jobs annually for young people, helping to provide a solution to the unemployment challenges our country has.

I BELIEVE IN UPLIFTING AS MANY WOMEN AS I CAN

I’m a product of mentorship – which is why I started my online mentorship programme, Boss Chiq SA. My first mentors were my mother Meriam and grandmother Sebootse Dinkwanyane. They inspired and motivated me. Mentors don’t have to be people you have access to personally – you can be mentored by reading books about the people who inspire you. You can follow them on social media and even e-mail them for advice. Look for someone with experience in the industry you wish to be successful in. A mentor isn’t there to spoon-feed you – they’re there to meet you halfway. You need to bring something to the table, and show them that you’re willing to learn and are working hard at being successful.

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