Each skin in these rafts has many small knots closing each Chengdu Map Tourist Attractions orifice; neck, tail and four legs, and it is inflated through one of the Chengdu Map Tourist Attractions legs. New skins are a semi-translucent, pale tan colour, and they last about three years depending on how often the raft is used. When a skin develops a blackish coating it is time to throw it away because old skins get waterlogged and heavy. Lee was on his way to collect two new skins. We put in at a sandy beach, the current tugged quickly at the raft and away we went. Lee used a long heavy wooden paddle, taking us midriver into the fast current and settling down to relax.
In terms of economic value, the creative industries are very significant. In 2005, creative industries represented 3.4 per cent of total world trade, or $424 billion (Santos 2008). These industries are growing in developing and developed countries alike. According to official figures from the National Bureau of Statistics of China, GDP growth in China in the first six months of 2009 was 7.1 per cent, but 17 per cent for the creative industries. In London, arguably the world’s creative hub, the creative industries are second only to financial services in terms of economic contribution, helping to contribute to growth of 6.2 per cent in the UK in 2007 (DCMS 2010).
Creative industries became mainstream, as a term, around a decade ago. In 2000, Business Week predicted that ideas would hold the greatest value for businesses in coming years -ahead of material assets, manufacturing capability or other resources – and noted that:
The advanced economies have gotten so efficient at producing food and physical goods that most of the workforce has been freed up to provide services or to produce abstract goods: data, software, news, entertainment, advertising, and the like.
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