AMUSEMENT PARKS USA

Market Assessment

According to the International Association of Amusement Parks and Attractions (IAAPA, www.iaapa.org), more than 300 million people visit U.S. amusement parks annually. These visits have an economic impact of $57 billion.

According to IBISWorld (www.ibisworld.com), there are 415 amusement parks in the United States; combined revenue was $15 billion in 2015. Average annual growth was 1.8% from 2010 to 2015. Mintel (www.mintel.com) assesses the market similarly, estimating U.S. theme park revenue at $14.4 billion.

“The amusement parks sector has grown over the past five years, driven by a rise in domestic and international visitor numbers and rising consumer spending. In the coming years, growth is expected to continue as a number of drivers continue to have a positive influence on the industry.”

AMUSEMENT PARKS USA Photo Gallery




IBISWorld, 12/15

Twenty-three percent (23%) of adults visit a theme park each year, a figure that has remained relatively unchanged since 2008. Sixty-seven percent (67%) of teens ages 12-to-17 visit a theme park each year, a decrease from 76% of teens who did so in 2008, according to Mintel. This is, in part, due to increasing costs. The typical daily cost of a day at an amusement park has increased to $170 from $150 in 2008.

According to the World Waterpark Association (www.waterparks.org), annual attendance at U.S. water parks is 70 million to 72 million. Most of the attendance is from free-standing water park visits; however, visits to indoor water park resorts are also included in the figure. There are more than 1,000 water parks in North America, including municipal/city-owned pools with water park features, corporate-owned water parks, independently owned water parks, and indoor/resort-style water parks.

22.2 City-by-City Survey

According to International Demographics (www.themediaaudit.com), 21.1% of adults living in metropolitan areas visit an amusement park at least once a year. The following metropolitan areas have the highest percentage of adults who do so:

• Orlando, FL: 49.7%

• Orange County, CA: 39.0%

• Tampa-St. Petersburg, FL: 38.2%

• Los Angeles, CA: 35.6%

• Sarasota, FL: 35.1%

22.3 Most-Visited Amusement Parks

According to a 2015 report by the Themed Entertainment Association (TEA, www.teaconnect.org), the top theme parks in the U.S. based on annual attendance are as follows:

Magic Kingdom at Walt Disney World (Lake Buena Vista, FL): 19.3 million

Disneyland (Anaheim, CA): 16.8 million

Epcot at Walt Disney World (Lake Buena Vista, FL): 11.5 million

Disney’s Animal Kingdom at Walt Disney World

(Lake Buena Vista, FL): 10.4 million

Disney’s Hollywood Studios at Walt Disney World

(Lake Buena Vista, FL): 10.3 million

Disney’s California Adventure (Anaheim, CA): 8.8 million

Universal Studios Florida (Orlando, FL): 8.3 million

Islands of Adventure at Universal (Orlando, FL): 8.1 million

Universal Studios Hollywood (Universal City, CA): 6.8 million

SeaWorld Florida (Orlando, FL): 4.7 million

Busch Gardens (Tampa, FL): 4.1 million

SeaWorld California (San Diego, CA): 4.0 million

Knott’s Berry Farm (Buena Park, CA): 3.7 million

Cedar Point (Sandusky, OH): 3.2 million

Hershey Park (Hershey, PA): 3.2 million

Kings Island (Kings Island, OH): 3.2 million

Six Flags Great Adventure (Jackson, NJ): 2.8 million

Six Flags Magic Mountain (Valencia, CA): 2.8 million

Busch Gardens (Williamsburg, VA): 2.7 million

The top water parks in the U.S. based on annual attendance are as follows:

Typhoon Lagoon at Disney World (Lake Buena Vista, FL): 2.2 million

Blizzard Beach at Disney World (Lake Buena Vista, FL): 2.0 million

Aquatica (Orlando, FL): 1.6 million

Wet ‘N Wild (Orlando, FL): 1.3 million

Schlitterbahn (New Braunfels, TX): 1.0 million

Water Country USA (Williamsburg, VA;): 726,000

Adventure Island (Tampa, FL): 644,000

Schlitterbahn (Galveston, TX): 551,000

Water World (Denver, CO): 527,000

Six Flags Hurricane Harbor (Arlington, TX): 523,000

Six Flags White Water (Marietta, GA): 510,000

Wet ‘N Wild (Phoenix, AZ): 467,000

Raging Waters (San Dimas, CA): 429,000

Six Flags Hurricane Harbor (Jackson, NJ): 423,000

Splish Splash (Riverhead, NY): 421,000

Zoombezi Bay (Powell, OH): 416,000

Dollywood’s Spash Country (Pigeon Forge, TN): 408,000

Wet ‘N Wild Emerald Point (Greensboro, NC): 398,000

Soak City Cedar Point (Sandusky, OH): 371,000

22.4 Market Resources

Amusement Parks in the U.S., IBISWorld, December 2015. (www.ibisworld.com/industry/default.aspx?indid=1646)

International Association of Amusement Parks and Attractions, 1448 Duke Street, Alexandria, VA 22314. (703) 836-4800. (www.iaapa.org)

Theme Parks – U.S., Mintel, May 2015. (http://store.mintel.com/theme-parks-us-may-2015)

Themed Entertainment Association, 150 E. Olive Avenue, Suite 306, Burbank, CA 91502. (818) 843-8497. (www.teaconnect.org)

World Waterpark Association, 8826 Santa Fe Drive, Suite 310, Overland Park, KS 66212. (913) 599-0300. (www.waterparks.org)

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