Almost all major urban areas in the U.S. have a botanical garden or arboretum. They attract a wide mix of patrons, from those seeking a natural escape to selfappointed horticulturists wanting to learn more about the world of plants. What differentiates a botanical garden or arboretum from a regular park or garden is the placards that tag each species in the collection.

Combined, botanical gardens in the United States attract 35 million visitors annually, according to the American Public Gardens Association (APGA,


The U.S. Travel Association (USTA, reports almost 40 million Americans, or one-fifth of U.S. residents, went on a garden tour, visited a botanical garden, attended a gardening show or festival, or participated in some other garden-related activity in the past five years. College graduates (33%), travelers with an annual household income of $75,000 or more (33%), residents of the New England census region (31%), married travelers (28%), and travelers 55 to 64 years old (28%) were the most likely to take in a garden-related activity while traveling. Nearly three-fourths of those garden travelers (71%) visited a botanical garden in the past five years, making it the most popular garden activity.

The tremendous interest in gardening, one of America’s favorite pastimes, is a primary market driver for attendance at public gardens. Seventy percent (70%) of U.S. households, or 80 million households, participate in indoor or outdoor garden activities, according to the National Gardening Association (

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