With 1,464,000 inhabitants, Milan, the capital city of Lombardy (the country’s most prosperous and highly industrialized region producing 20.4% of the GNP) is the second largest city and the most important economic center of Italy. Milan has 110 companies per 1,000 inhabitants. Due to the importance of Milan and its surroundings, its level of productivity, its stock market and fairs, one million people, it is said, visit Milan daily. Milan is experiencing a boom in the service industries (from which 57% of all employment originates). In addition to its uncontested standing as a center of finance (banks, insurance companies, etc.) it also maintains a leading role as the communication metropolis of Italy and possibly even Europe. Publishing houses such as Monda-dori, Rizzoli, Garzanti, Rusconi and Domus have their seats in and around Milan as do advertising and PR agencies. For a good picture of modem Italian style and design take a walk along the Via Montenapoleone and Via Spiga which in the last decades have practically become a showroom for ‘Made in Italy’. Last but not least the word ‘Milan’ calls to mind the image of the Duomo, La Scala Opera and their cultural importances.