The Distilled Spirits Council of the United States has developed the American
Whiskey Trail (www.discus.org/trail) in conjunction with several distillers and historic sites in Virginia, Kentucky, and Tennessee. The trail is a heritage route tracing the history of spirits in America, from the colonial era, where whiskey had an important economic and social function in the fabric of the community, to the Whiskey Rebellion, through prohibition, and into modern times.
Whiskey and Bourbon Trails in USA Photo Gallery
Participating distillers include Buffalo Trace (Franklin County, KY), George Dickel (Tullahoma, TN), Jack Daniel’s (Lynchburg, TN), Jim Beam Distillery (Clermont, KY), Maker’s Mark (Loretto, KY), Wild Turkey (Lawrenceburg, KY), and Woodford Reserve (Versailles, KY). The gateway to the American Whiskey Trail is George Washington’s Distillery at Historic Mount Vernon.
The Kentucky Bourbon Trail (www.kybourbontrail.com), formed by the Kentucky Distillers’ Association in 1999, includes tours at seven distilleries. The trail attracted over 500,000 visitors in 2013; 85% were from outside Kentucky.
In 2012, Jim Beam opened a visitor center called the Jim Beam American Stillhouse, a replica of a 1930s stillhouse. The $20 million center sparked an increase in annual visitors to more than 200,000 from 80,000.
Heaven Hill Distilleries’ Bourbon Heritage Center (www.bourbonheritagecenter.com), in Bardstown, Kentucky, attracts 20,000 visitors a year.
32.9 Market Resources
Kentucky Bourbon Trail, 614 Shelby Street, Frankfort, KY 40601. (502) 875-9351. (http://kybourbontrail.com)
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